Thoughts on startups by investors that
fund them & entrepreneurs that run them

Blog Archives

Startups: A Verbal Wave at Social Media Means Diddly

Startups: Investors expect new marketing. The fundamentals still apply but tools and realities are different now. If you don’t understand the broader implications of social media, content marketing, curation, engagement, and relationships, then you desperately need a great reason why not. And don’t think you can just wave your hands at it.  You have to really know it.

Here’s are

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3 Essentials for Selling Your Marketing Plan to Investors

Somebody asked me in email what investors look for in the marketing portion of a business plan and/or business pitch. What works? What’s credible? What are investors looking for?

Caveat: generalizations are dangerous. And I’m generalizing here from what I’ve seen in the three dozen or so pitches and plans I’m exposed to in a year, plus my discussions with

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