The Marketing Devil is Really in the Details
Posted by Ilana Grossman on April 18th, 2013
It’s a fine line between an audacious-yet-successful marketing stunt and a total disaster. So fine that most marketing executives in charge of brands who have anything at all to lose often defer to safer approaches. Recently though a couple of daring and brilliant stunts have caught my attention, deserving a post with some deeper insight.
Much has been written about
