Thoughts on startups by investors that
fund them & entrepreneurs that run them

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10 Perspective Checks on Your Startup Aspirations

Every entrepreneur needs to be honest about their strengths and weaknesses, and realistic about their reasons for choosing the startup route. For any entrepreneur, even the best business opportunities, if entered for the wrong reasons, will likely fail. Some of these reasons seem obvious, so forgive me for restating, but I still hear them too often.

Statistics show that at

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