Thoughts on startups by investors that
fund them & entrepreneurs that run them

Startup Runway Length Depends on Your Burn Rate

Cash is the fuel of every startup. Your burn rate is the rate at which that money is being spent, and allows an estimate of how long you can go before refueling (runway). That refueling is when you will need more investment, or when you will break even and begin that steep profitable growth curve.

Investors also look at your burn rate to see how efficient and effective you are at running the business. It continually amazes me how two startups, seemingly comparable in stage and objective, can be so far apart in their burn rate. One can build a new website application for $10,000 per month, while another is burning $50,000 per month. Which would you bet on?

For obvious reasons, you need to keep your burn rate low. As a rule of thumb, investors expect each investment round you get to last at least a year to 18 months. Here are some recommendations on how to keep the rate low, and help your startup to prosper at the same time:

  • Measure it and manage it. As a rule, you need to review your burn rate every month, and manage it every day. The components are simple – expenses and income. If you don’t have any income, the job is even simpler, be ruthless about controlling expenses. Think twice, at least, before committing to any big outlays, and add up small ones.
  • Include buffer when you raise money. The cost of giving up more equity early is often more than offset by the increased flexibility to recover from mistakes. Your startup will require more money than you expect, and the cost of going back to the well is very high. It takes time, the well may be dry, and you look bad for not getting it right the first time.
  • Pay people with equity or future revenue. When I was interviewed for my first startup CEO job, I was expecting a $150,000 salary, but instead was offered an opportunity to contribute $50,000 to the business, and work for equity only. Great strategy. Another one to avoid cash burn for software development is a contract for percent of future revenue.
  • Do it yourself and barter for services. Do you really need that full-time assistant, regular bookkeeper, and big-name attorney? There’s tremendous leverage in learning to use Microsoft Office, QuickBooks, and how to Google for sample contracts and the latest tax changes. Be humble and offer to clean all the offices, if you can use one for free.

A good rule of thumb for most startups is a burn rate of less than $50,000 per month. For example, a web-based startup should be able to operate for a year if they raise $500,000 from the founders or angels. This will equate to 2 working founders (taking no salary), hiring a 5-person development team for a year.

The cash will be burned on the team salaries and operating expenses of the startup, and should provide enough runway to build an initial product, get a few customers, and an initial revenue stream. That will position the startup to raise a venture round at a favorable valuation.

Always make sure you’re putting the money in the right place. That may mean waiting till you have a product before you add salespeople. Or manufacturing some product inventory to sell, before acquiring office furniture that makes you feel good. Focus precious cash only on producing revenue for your startup business.

Of course, a projected burn rate can’t account for expensive mistakes and unusual challenges along the way. For these, you need a little reserve and a lot of luck. Be forewarned that taking out loans and accumulating debt is not a long-term solution to the cashflow challenge. It’s too easy, and it bites you in the end.

Controlling your burn rate is the only way to get the confidence and resources to ramp up your startup business the way you want. If you forget to check and manage this compass within your new business, you could run out of cash before you reach breakeven – and find yourself managing the ashes.



All opinions expressed are those of the author,  and do not necessarily represent those of Gust.

Written by Martin Zwilling

user Martin Zwilling Founder and CEO,
Startup Professionals

Martin is a veteran startup mentor, executive, blogger, author, tech professional, and angel investor. He is the Founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners.

prev next

You might also be interested in

The UrbanTech Movement is Transforming Cities

Urbanization is a defining process of modern life.

More than half of the world’s population now lives in cities, and the number of urban citizens around the world is projected to rise to 66% by 2050.

In the US, over 80% of the population lives in urban areas with 1 in 7 Americans living in New York, Los Angeles and

Read more >

Angel Investors Spotlight: An Inside Look at Hudson Valley Startup Fund’s Investment Process & Advice for Founders

Hudson Valley Startup Fund brings together a network of the region’s successful business and community leaders to give back, supporting the launch of the next Hudson Valley visionaries. We sat down with fund managers Chad Gomes, Johnny LeHane and Paul Hakim as they shared insights into their investment process, what they look for in both group members and startups, and

Read more >

The Right Startup Advisors Are As Valuable As Money

If you are a new entrepreneur, or entering a new business area, it’s always worth your time to assemble an Advisory Board of two or three executives who have travelled that road before. You need them before you need funding, and if you select the wrong people, or use them incorrectly, no amount of money will likely save your startup.

Read more >

How do I get in touch with investors/funds with just an idea and no product?

There are many wonderful ideas, and they are not necessarily easy to come up with. So congratulations on having thought of one!


“Having value” and “Being fundable” are two completely different things. What the more experienced responders here are saying is completely accurate: while a good idea is usually a necessary ingredient for the formation of a good company, it is

Read more >

Is there an incubator for aspiring Angel Investors or VCs?

No, but there are several sets of courses on angel investing that can provide a good base from which to start. The most comprehensive and best known is the Power of Angel Investing seminar series developed by the Angel Resource Institute (formerly known as the Angel Capital Education Foundation, and prior to that part of the Angel Capital Association). It

Read more >


4 thoughts on “Startup Runway Length Depends on Your Burn Rate”

  1. resume says:

    Every day the people creating something. Progress makes people’s lives much easier. 

  2. its on the usability of the software as per the requirement it increases or decreases 

  3. Richardsharp says:

    Thank You Martin for your educative and insightful articles on startups. 
    For someone like myself who is doing his first startup and trying to get 
    from idea stage to development stage you have been a BIG help!

  4. zigana says:

    Wow, this is the best post I’ve seen with such burnrate specifics. I’m starting my business again after shuttering it for lack of funds, all of it self-financed. My biggest problem wasn’t in raising money, if you can believe it. Going it alone, I just didn’t know the real costs of building the product and a team beyond that. I spent too much of my own money boot strapping my prototype and frittered away my money on non-essentials. I almost allocated too much money on market research of building my skills when I should have just paid someone else to build on my requirements. Instead, I tried to save money and shut the business as a painful result. More specificity on burnrates and start-up costs sure would be helpful. Thanks so  much for this insightful information.