Thoughts on startups by investors that
fund them & entrepreneurs that run them

Viewing all posts by Ilana Grossman

user Ilana Grossman

Ilana was the CMO of Gust with experience at Digitas and Organic. There, she led the development and implementation of several CRM and digital campaigns for clients such as Bank of America, Sanofi-Aventis, Johnson & Johnson, and Astra Zeneca.

Venturing Beyond Motherhood

For a long time now I’ve been meaning to write a post on women and gender issues, with the exact angle TBD – women in entrepreneurship, women in angel investing, women in tech, and women in business all seemed relevant topics. Those who know me are aware of my obsession with the topic after years of reflection magnified by two

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International Women’s Day Scholarship 2012


In honor of International Women’s Day, Gust is thrilled to announce our partnership with Astia in launching the International Women’s Day Scholarship 2012. The scholarship aims to highlight the extraordinary women leaders of high-potential startups by awarding entrance into Astia’s Global Entrepreneur Program.


The winning startups will receive a full scholarship to Astia’s

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“How Do Entrepreneurs Raise Angel and Seed Funding” Webinar

Gust is delighted to announce a partnership with NASVF and NCET2 for the online certificate course “How Do Entrepreneurs Raise Angel and Seed Funding”. The course is an insider view to the early stage fund raising process. You’ll learn how angels and early-stage investors identify promising startups, what needs to be in the business plan, how to build effective leadership teams, how to do

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The Gust-DEMO Scholarship 2012

Gust and DEMO have teamed up to offer Gust start-ups a full scholarship opportunity for DEMO Spring 2012. The recipient of the Gust-DEMO Scholarship will have a chance to launch product  to some of the most innovative people in the world. During the two-day conference, DEMO provides an environment for companies to secure venture funding, establish critical relationships, influence early adopters, and

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Marketing Beyond Acquisition

In my conversations with people in the startup world – from angel investors through entrepreneurs and employees with vast startup experience – I often hear about their perceptions of the marketing role as being pretty limited to acquisition. It is shocking to me how prevalent this POV is. I can’t count the times I heard people saying that “product development

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Gust: Venture Forward

Most of us love the idea of a new beginning, a makeover, and a fresh start. Yet, despite the tremendous amount of innovation in our space, there is still a huge amount of, (excuse the graphic word), regurgitation going on in our blogosphere. I’m not referring to the use of viral media to spread good ideas; I’m referring to the

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