Thoughts on startups by investors that
fund them & entrepreneurs that run them

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user Heidi Roizen Operating Partner, Draper Fisher Jurvetson

Heidi Roizen has achieved success as an entrepreneur, corporate executive, corporate director, venture capitalist and educator. She currently serves as the Operating Partner with leading venture capital firm Draper Fisher Jurvetson (DFJ) where she provides strategic advice to the firm's portfolio companies, manages the internal services team and helps to identify new investment opportunities.

How to Build a Unicorn From Scratch – and Walk Away with Nothing

This is a grim fairy tale about a mythical company and its mythical founder. While I concocted this story, I did so by drawing upon my sixteen years of experience as a venture capitalist, plus the fourteen years I spent before that as an entrepreneur.  I’m going to use some pretty simple math and some pretty basic terms to create

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