The Summary is Dead. Long Live the Short Video
Posted by Tim Berry on February 1st, 2012
First, I admit it: sometimes I exaggerate for effect. And I just did, with my title here. In truth, you still need those summaries.
By the time you’re here on GGust.com you’ve probably figured out that the relationship between business plans and short summaries is something like between movie and movie trailer. Investors don’t read the whole plan if they
