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Which is Better? The Whole Big Market or the Strategic Niche?

Posted by on July 9th, 2013

True story: After this particular startup team pitched a couple dozen investors, many of the investors told them their strategy was too narrow and too focused. One comment: “there’s a huge potential market, and you’re boxed into a niche.”

Later, when I talked to the startup founder about it, she was disappointed. “The last time we pitched they all

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