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Up-to-date Investors Want Social Proof from Startups

I just read Social Proof Is the New Currency on the Social Media Today blog. Author Daniel Lay writes: 

Whether you like Mark Zuckerberg’s mug or not, the social web is here to stay, and businesses that can integrate social proof into their marketing efforts seamlessly will join this new “socially rich” class. We mean richness in fans and followers, not number

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