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In business and startups, a “sense of urgency” is a good thing. Yet many entrepreneurs confuse this with a “sense of emergency,” which insidiously saps the life from their business. Urgency comes from a greater purpose focused outward, to make good things happen, while handling emergencies is a reactionary inward approach to saving ourselves from the daily crisis.
We’ve all
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In today’s business startup environment, if you don’t move fast, you get run over. Without a sense of urgency, people and businesses just can’t move fast enough. Speed is the driver because customers have a zero tolerance for waiting, and there are always competitors gaining on you.
John P. Kotter, in “A Sense of Urgency,” delves into the how-to required
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Of course, Steve Jobs left us a lot of incredible lessons. Unfortunately, some of the really key ones, like “Be a genius”, can be tough to execute (I’ve been trying for years). But one crucial one that you can implement might be called the “Rhythm Method”: imparting a well-known beat to your product and service upgrades.
Possibly the most shopworn
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