Thoughts on startups by investors that
fund them & entrepreneurs that run them

Blog Archives

Cohort Analysis

Don’t mean to disappoint you, but this idea isn’t nearly as devious or dark as the name implies.  It’s just a straightforward, really smart, thing to do.

The term derives from sociology: groups of people who share certain characteristics are “cohorts”.   Instead of focusing on average behaviors of a large population, cohort analysis looks to find and understand patterns among

Read more >