Thoughts on startups by investors that
fund them & entrepreneurs that run them

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What are five tough questions that every founder should be prepared to answer in a pitch to VC’s?

How will you make money (and no, advertising is not the answer)? Who, specifically, is your first customer? Second? Third? What is your contingency plan for when this seed round is exhausted, and you are unable to raise any more? What is your API/platform/partnership strategy? How are you going to sell the company, and to whom, within six years?