Thoughts on startups by investors that
fund them & entrepreneurs that run them

Blog Archives

What are some quantitative metrics angel investors look for in a pitch?

Unfortunately there’s nothing that can be generalized, because each case is different. Realistically, most angel deals are very early stage, which means that reliable metrics are pretty hard to come by. So most of the number crunching and ‘what if’ analyses tend to focus on customer adoption and revenues.

But Aren’t Financial Projections Always Wrong Anyhow?

It’s a common question: Why bother with financial projections? After all, they are never right, almost always inflated, and generally a waste of time. Right? Do investors even read them? And if so, why?