Thoughts on startups by investors that
fund them & entrepreneurs that run them

Blog Archives

Starting a Startup as CTO / Head of Product

After less than a year, Glassbreakers is now a team of 10, we have thousands of active users on our free product, we’ve expanded into enterprises with paying customers and raised over a million in seed funding. After a few of my Glassbreaker matches inquired, I started to reflect on what it’s like to build a startup

Read more >

Is the Marketing Strategy not important in a business plan when pitching to VCs?

Marketing strategy actually is quite important to most investors. The bottom line is that if no one shows up to buy or use your product, it doesn’t matter one whit how cool or great or innovative it is. And investors do not like top-down projections (“we’ll get a 10% market share…”). They very much want to see how you are going to get your first customer,

Read more >

10 Course Corrections Every Startup Should Memorize

The popular view of a real entrepreneur is someone with a big vision, and a stubborn determination to charge straight ahead through any obstacle and make it happen. The vision part is fine, but successful entrepreneurs have found that the extreme uncertainty of a new product or service usually requires many course corrections, or “pivots” to find a successful formula.

Read more >

Cohort Analysis

Don’t mean to disappoint you, but this idea isn’t nearly as devious or dark as the name implies.  It’s just a straightforward, really smart, thing to do.

The term derives from sociology: groups of people who share certain characteristics are “cohorts”.   Instead of focusing on average behaviors of a large population, cohort analysis looks to find and understand patterns among

Read more >