Thoughts on startups by investors that
fund them & entrepreneurs that run them

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How to Size Your Marketing Budget for Funding

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need for and cost of marketing in today’s environment.

When questioned, founders usually

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