Thoughts on startups by investors that
fund them & entrepreneurs that run them

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When do you suggest startups begin fund raising?

If founding a startup was easy, there would be a lot more of them, and the percentage that are successful would be much higher.

Unfortunately, it isn’t.

The essence of entrepreneurship is creating a new venture where one does not already exist in the market as you find it. As such, the founding process is one in which the entrepreneur

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Where do I find serious non-tech local investors?

The problem with this scenario is that you are describing an oxymoron, and wondering why you can’t find a hot ice cube, or a tall hole, or a submarine that can land at ATL. You write:

“Where can I find intelligent and serious investors who aren’t looking for a cash cow, but are willing to use their funds to contribute

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Assume Your Market is People Like You, Then Fail

Face reality. As an entrepreneur, you should assume none of your customers is like you, yet I find that most entrepreneurs assume just the opposite. Customers don’t have your technical base, the passion, and interest in your solution. In fact, even if they did, they couldn’t find you in the clutter. An underrated portion of every startup effort must be

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A long time ago in an economy far, far away. . .

Listen my children and you shall hear Of IPO dreams once held so dear Our forefathers’ jackpot, guaranteed to arrive Hardly a founder now alive Can remember that famous yesteryear

So begins, of course, one of the most famous poems of the entire startup canon.  And, a bit misty-eyed, this old war veteran can actually remember the glory days: Venture

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Of Birchbox and Bricks

Without a doubt, Birchbox is one of the hottest startups on the planet right now.  They are mentioned in any print, website, or television content concerning beauty, startups, New York, great entrepreneurs, women leaders, or the next generation of IPOs.  So, its almost impossible to avoid them.

Investors Fund Solutions Rather Than Technology

Too many entrepreneurs develop a new product without regard for market demand, then build an entire strategy based on creating a need, rather than acting on an existing market need. Investors characterize this approach as a “solution looking for a problem.” These don’t get funded.

The best startups find a way to drive the market with their technology, rather than

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