Don’t mean to disappoint you, but this idea isn’t nearly as devious or dark as the name implies. It’s just a straightforward, really smart, thing to do.
The term derives from sociology: groups of people who share certain characteristics are “cohorts”. Instead of focusing on average behaviors of a large population, cohort analysis looks to find and understand patterns among
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If only there was a single idea that could make any startup succeed, huh? Well, it does exist: a business seed that, planted and watered, will grow to the sky. And you can have it without even giving me a gold coin.
All entrepreneurs know the feeling: your vision is crystal clear, but potential investors don’t get it. They ask small-minded questions. They niggle over details. They hem and haw as the weeks melt away your first-to-market advantage. It’s maddening!
Of course, Steve Jobs left us a lot of incredible lessons. Unfortunately, some of the really key ones, like “Be a genius”, can be tough to execute (I’ve been trying for years). But one crucial one that you can implement might be called the “Rhythm Method”: imparting a well-known beat to your product and service upgrades.
Possibly the most shopworn
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