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Market Opportunity From Customer Hostility, Exhibit 802.11: Airline WiFi

Entrepreneurship is often born of founders’ sheer frustration with the status quo.  One class of clear business opportunity, which wouldn’t exist in an ideal world, is created by the service that seemingly makes it as difficult as possible for potential paying customers to make it take their money.  This sort of chronic customer dissatifaction flies in the face of both

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